New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the...
Army halts plans to ditch 'Be the Best' slogan - BBC
WEBDec 24, 2017 · Plans to ditch the Army's Be the Best slogan and its crest logo have been halted by the defence secretary. The Mail on Sunday said the Army was considering changing the slogan after...
A message from the Army Senior Leaders - Be All You Can Be!
WEBMar 6, 2023 · We are excited to announce the official premiere of our new Army brand. On March 8th, we will introduce a new generation to one of the most timeless phrases in our Army’s history: BE ALL YOU...
Portal to standardize Army branding | Article | The United States Army
WEBMay 20, 2010 · The Army has spent considerable money and effort to develop branding elements like the Army logo, the gold-framed star, use of universal camouflage pattern as a design element, or selection of...
In with the old, the Army rebrands with a familiar slogan
WEBMar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
The British Army homepage | The British Army
WEBThe British Army protects the United Kingdom’s interests at home and abroad, providing a safe and secure environment in which all British citizens can live and prosper.
U.S. Army Logo - MWR Brand Central
WEBMar 21, 2023 · The Army Brand is used internally across commands and externally across constituencies - to inform enterprise wide cohesion, drive positive perceptions, and establish a unique positioning for the U.S. Army. The new brand will define what it means to “Be All You Can Be” for a new generation.
British Army drew up £500k proposal to scrap 'Be the Best' motto
WEBDec 23, 2017 · THE British Army proposed scrapping its Be The Best logo over concerns it was too "elitist". In a move that would cost the taxpayer £520k, the Army drew up plans to phase out the current...
‘Be All You Can Be,’ Army to market for new recruits with old slogan
WEBDec 1, 2022 · By. Rose L. Thayer. Stars and Stripes • December 1, 2022. The Army will launch a new marketing campaign next year built around the old slogan, “Be All You Can Be,” which was used in Army...
How embracing ‘Be all you can be’ resurrected Army marketing
WEBMar 8, 2023 · How embracing ‘Be all you can be’ resurrected Army marketing. The rebrand is the latest move in a series of service-wide efforts that may reduce recent years’ recruiting struggles.